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移动大数据服务商极光大数据发布《2019年APP流量价值评估报告》

2019-08-21 03:59 出处:未知 人气: 评论(0

8月20日消息,移动大数据服务商极光大数据发布《2019年APP流量价值评估报告》(以下简称“报告”)。《报告》提到,目前电商行业的流量价值为951.1亿元。其中,手机淘宝以394.3亿元居首,电商黑马拼多多以209.3亿元紧随其后,京东、小红书和唯品会则分别以116.3亿元、40.4亿元和29.5亿元位列第三到五位。

2019年APP流量价值评估报告:电商行业手淘394亿元居首_零售_电商报

报告分析,电商行业的流量价值较高。电商行业的广告流量价值主要集中在产品和品牌的广告展示和导流,因为用户通常打开电商APP是为了搜寻和购买产品的,因此电商APP的广告转化效果较好,广告流量变现潜力大,流量价值高。

《报告》还对比了手机淘宝和拼多多的流量使用方式和价值。《报告》认为,手机淘宝APP在流量广告变现方面做得比较成熟,通过阿里妈妈整合营销资源,采用直通车、钻石展位、优惠券等多种方式,在帮助店铺和品牌做营销推广的同时,实现广告流量变现。

2019年APP流量价值评估报告:电商行业手淘394亿元居首_零售_电商报

而拼多多则是采用广告位和多种商品导流方式,结合低价定位,实现流量价值的广告变现,经评估,拼多多流量价值超过200亿元。

2019年APP流量价值评估报告:电商行业手淘394亿元居首_零售_电商报

据《电商报》了解,APP流量价值是指APP的流量通过各种方式的变现能够带来的总收入,即流量变现的价值。而极光流量价值指标主要反映APP在广告方面的变现潜力,不包括APP内消费方面的变现,比如,会员收入、商品销售收入等。
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